Delhi: At a time when big traders enjoy preferences from the purchasers, the small and rural entrepreneurs are leaving no stone unturned to woo the customers with radical ideas at the 39th Trade Fair which is being organised at Pragati Maidan in New Delhi.
They are making themselves count at a big and competitive platform. They are putting all sorts of efforts to grab eyeballs of the crowd hustling through the biggest fair of the national capital.
Abdul Waheed has set up a stall to promote pillow covers, sofa covers, bed sheets and other items. All the handmade crafts have been designed in a village called Mubarakpur near Khurja in Uttar Pradesh. He has innovatively displayed famous dialogues of cinemas and popular TV serials at the stall to get the attention of the buyers.
One can see famous dialogues such as “Jeejaji Chhat Par Hai,” “Tumse Na Ho Payega,” “Wife is always right,” and “Kabhi Aao Ahveli Par” at the stall. It has become an amusement for the visitors at the Trade Fair.
Simply designed cotton clothes were used for pillow covers. They were designed by women of villages under the ministry of minority affairs’ scheme “Hunar Haat” for rural development.
Waheed had been promoting handmade designs since 2008 at various platforms, especially at government-run fairs in different cities. On every occasion, Waheed came up with different types of ideas to grab attention of visitors.
Ravinder Kumar, who was selling products at the counter said , “It is the government-run schemes which give us opportunity to showcase skills at big stages where manufacturers from across the world come to participate.”
“We could not have got opportunity if there was no government-run scheme. We came up with popular dialogues, idioms and sentences to grab the attention of visitors,” he said.