New Delhi: International Women’s Day is just around the corner on March 8. On the occasion, the Prega News brand shared a very heart-touching short advertisement film with a message about women's infertility.
The video was shared on their official YouTube channel. Soon, it went viral. In the last two days, the video has accumulated almost 1.9 million views and the numbers are just expanding.
The video featured Mona Singh as the main lead. The video aimed to highlight the women's fertility issue, how mentally and physically it will affect a woman and spread a message about 'celebrating every woman for who she is. They have also given a hashtag – #SheIsCompleteInHerself.
At the end of the video, they shared a message, “1 out of 6 couples in urban India battle infertility and its social, emotional and physical consequences are harsher for women. This Women’s Day, Prega News embraces every woman for the completeness in herself.”
In Indian society, giving birth is deemed like a responsibility of a woman. Due to fertility problems, a woman has to face many mental tortures from the society. Now, many people have changed their perception and they accept this.
In a talk with CitySpidey, Indian social activist, Shabnam Hashmi said, “India is a patriarchal society and people of India think that the purpose of marriage is only for giving birth, whereas young people have their choice whether they have children or they don't have children.”
“It is a long process to change the mind of people but the young people have to make their own decision. Many people want to have children but they don't because of some problem. Whatever ways are available they can go for them. Young people have to make their own decision; it's not that time in which you have to listen about what society and your family think,” she said.