New Delhi: In January, Amazon launched a new logo for its mobile apps replacing the old one with brown cardboard box design and a blue coloured strip on it that was said to symbolise Amazon's shipping packages. This was Amazon's first change in its app logo in the last five years.
The new logo design of Amazon featured Amazon's signature curved arrow against a brown background. Several social media users were quick to notice that the jagged edges of the blue tape closely resembled German Dictator Adolf Hitler's characteristic toothbrush moustache.
The new amazon logo be lookin like Hitler wtf is this ???????? pic.twitter.com/RCjR6ne8Kn— Nathan Cudgel (@NathanCudgel) March 2, 2021
Several netizens found similarities between the adhered tape stick (part of the logo) and moustache of Hitler. After receiving negative feedback from its users, the company decided to change its logo without any prior intimation.
Users found similarities between the blue colored adhesive tape which was directly placed on top of the company arrow signature.
What does the new Logo look like?
The new app logo features a brown cardboard box with a strip of adhesive tape that has been redesigned to a two toned folded piece of a tape.
The new logo design, which had begun to appear on several regional app stores, featured Amazon's signature curved arrow made to look like a smile against a brown background, presumably inspired by the cardboard boxes used to deliver Amazon products. But it was a small blue strip of packaging tape at the top of the new logo that sparked a storm online.
Is it just me, or does Amazon’s new icon look like a happy Hitler face?— Chris ProducerWriter (@VitalRockStudio) March 1, 2021
Now you can’t unsee this either ???? pic.twitter.com/6TY5DOFPZT
Hi @JasonAten— BruceBurke (@BruceQBurke) January 28, 2021
Theres nothing brilliant about this design. There is nothing iconic about it, it’s absolutely horrible ...
It will probably be abandoned. It looks like a smirking hitler.
How did @Amazon nazi that? I expect media to be better informed.https://t.co/rHSMAqK1XC
is it just me or does the new amazon app logo kind of look like aang... pic.twitter.com/CRlcjbjQ3K— spicystroom???? (@kstroom_) March 2, 2021
No one:— Elma's cult ???????????? (@CultofElmaJoui) March 3, 2021
The new Amazon Logo:
(Pls don't tell me im the only one) pic.twitter.com/RRJOwPUQAD
Amazon’s new logo looks like it can steal your girl and it knows???? pic.twitter.com/2jyp2G9qzo— tan???? (@tanixkka) March 3, 2021