The era of Indian advertisements on Doordarshan in the late 80s and 90s was perhaps one of the most memorable one. The people of that generation always have a smile on their face and nostalgia in their hearts when they watch or even talk about Doordarshan advertisements. They connect with the tunes, music and lyrics of those videos.
Indian music is prominent and well known across the globe. The way Indian entertainment industry celebrates music is just magical. Not just on the silver screen, but the public service announcements and advertisements on the television screens of India have mesmerised and bound the whole nation together with unforgettable and evergreen melodies.
Today, we are bringing a few of the famous Doordarshan advertisements. Their catchy lyrics and snappy music with a social message made for a whole package. It will surely make you nostalgic.
Purab Se Surya Uga
This video was released by the National Literacy Movement (Rashtriya Saaksharta Abhiyaan) to further the literacy rate in the country.
The background tune is very catchy. This song was composed by the famous Indian music director and composer Ashok Patki and sung by Kavita Krishnamurthy.
Pyaar Ki Ganga Bahe
This beautiful video features baby Tiger Shroff, Sonam Kapoor, and Ranbir Kapoor along with their dads Jackie Shroff, Anil Kapoor, and Rishi Kapoor respectively. Aside from these actors, the video also features Aamir Khan, Salman Khan, Govinda, Sachin Pilgaonkar, and Naseeruddin Shah, and actors from the South and Bengali entertainment industry like Chiranjeevi, Rajinikanth, Mammootty, and Prosenjit Chatterjee.
The song is sung by Udit Narayan, Jolly Mukherjee, Manhar Udhas, Mohammed Aziz and composed by . The video promotes communal harmony and is a delight to your ears and eyes.
You too go and listen to this song and hum this all day long.
Torch of Freedom
This Doordarshan video spreads the light of freedom with torch bearers like Kapil Dev, Milkha Singh, Srikanth, PT Usha, Mansoor Ali Khan Pataudi, Sunil Gavaskar, and other prominent sports personalities.
These Indian sportsmen of the era can be seen carrying the “light of freedom” and passing it on to the next sportsperson. This patriotic video was shot by Kailash Surendranath and produced by Aarti Surendranath. With the national anthem playing in the background at the end, you are bound to have goosebumps.
Ek Chidiya Anek Chidiya
This short film passes on the message of 'unity in diversity’ with such great simplicity that not just kids, even you’ll simply love it. Though it’s an old song, it still feels snappy, fresh and new.
This video song is scripted and directed by Vijaya Mulay and produced by Bhim Sain. It also won the National Film Award for Best Educational Film and the Best Children's Film award in Japan. This short video is considered a great example of animation storytelling and is well remembered by the 80s generation.
Mile Sur Mera Tumhara
In 1988, a melody that played on Doordarshan just after the Prime Minister's Independence Day speech from Red Fort turned into a hymn for public participation. After 32 years, 'Mile Sur Mera Tumhara' still finds a place in the hearts of every Indian. Created by movie producer Kailash Surendranath, featuring famous superstars like Kamal Haasan, Hema Malini, Sharmila Tagore, Lata Mangeshkar, among others was a game changer at the time and till today, several renditions of this song have been made.