A book that talks about success of a startup

New Delhi: On the morning of June 10, 2022, in the bright yet intimate setting of Kunzum bookstore, Vasant Vihar, author Nistha Tripathi launched her new book 'Unstartup'. The book talks about the various strategies and decisions that made 'Unacademy' a unicorn from just a YouTube channel started in 2010. In this book, Nishtha, an entrepreneur herself, goes into detailed conversations with the founder of the company to get us several insights into what made 'Unacademy' so successful.

Gurpreet Singh Tikku, a food blogger from Delhi was the host of the book launch. Tripathi sat in a conversation with Tikku and talked about several aspects of the book. She also briefed everyone about what instigated her to write the book. While she had interviewed the founder of Unacademy for her previous best seller 'No shortcuts', this time, she goes into extreme detail to talk about the founders and the company as a whole.

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Nistha tells us that her knowledge about start-ups and entrepreneurship comes from her days in Manhattan, the USA where she worked with several start-ups. Apart from being a writer, she is also an entrepreneur and runs a successful career counselling agency in Delhi NCR.