Delhi: In a recent press conference while promoting his new film 'Jugjugg Jeeyo', Bollywood star Anil Kapoor said cinema still holds its own importance in the era of OTT. During the Covid 19 lockdown for two years, a large population shifted to OTT platforms for entertainment but the excitement of watching Bollywood movies in cinema halls still persists.
The popularity of OTT platforms has rapidly grown amid lockdown and the viewers in large populations have inclined towards it. However, the actor denies any threat to the conventional media posed by the OTT platforms. The veteran actor said, "Both cinema and OTT are equally important." He added that the OTT sites are also a platform for entertainment and no comparisons should be drawn between theatres and OTT screens.
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Anil Kapoor further talked about the possibility of the peaceful co-existence of cinema and OTT. Both the media serve their audience through the mode of entertainment and need not be compared.
Recently, many Bollywood senior actors including Madhuri Dixit, Manoj Bajpayee, Raveena Tandon, and Saif Ali Khan have ventured into web series and movies across OTT platforms. The female lead cast of 'Jugjug Jiyo', Kiara Advani herself has been a part of an OTT web series, 'The Lust Stories'.
This defies any kind of competition or comparison between OTT and cinema. Bollywood actors have openly accepted this new platform of entertainment.
Talking about the new film, 'Jugjugg Jeeyo', director Raj Mehta shared that the movie revolves around the issue of unresolved yearning and unexpected reconciliations in a family. The movie also puts forward the issue of early divorces in marriages these days.
In their long journey in Bollywood, the veteran actors Neetu Singh and Anil Kapoor will be seen together for the first time in Raj Mehta's movie.
The new film 'Jugjugg Jeeyo' is directed by, Raj Mehta, who has given us films such as 'Good News', and features an ensemble star cast of Anil Kapoor, Neetu Singh, Varun Dhawan, Kiara Advani, Manish Paul, and Prajakta Koli.