Anjali Sharma is a young entrepreneur from Delhi who founded Fushaya, a brand that offers fashionable accessories for women. Her success story began during the Covid-19 lockdown when she developed an interest in photography and started styling and taking pictures of jewellery and trendy accessories at home. Encouraged by the positive feedback she received, Anjali decided to turn her hobbies into a professional business.
Starting from scratch, Anjali set up an Instagram page for Fushaya in December 2020 with the help of her parents and friends. She carefully selected vendors that matched her style and preferences and worked with models and photographer friends to create compelling product photos. Despite facing enormous obstacles, such as managing her studies in parallel, Anjali's brand grew organically over the past two years, gaining a loyal following of customers and followers who appreciate her unique style and vision.
For Anjali, being her boss has given her the freedom to express her creativity and channel her energy into constantly improving her Instagram profile and attracting more followers. She believes in the natural process of growth and sees Fushaya as a steady brand that offers high-quality products and personalized service. Anjali's entrepreneurial journey is a testament to the power of determination, creativity, and passion, and serves as an inspiration for young people who aspire to start their businesses from scratch.