Hallyu Culture: The Indian chapter of Korean wave

It may be the tasty mukbangs and food ASMR videos on YouTube, but we can't dispute that bingeing on scrumptious Korean food looks lip-smacking and satiating. The combination of fresh veggies, meat, and side dishes results in a range of flavours in a single meal worth every loud slurp!

Korean cuisine is well-suited to the Indian taste. The popularity of Korean dramas has pushed many Indians to try Korean cuisine and Korean food might also be Indianised soon as it is getting so popular among Indians.

Hallyu culture has been around for a while. Social media and various streaming platforms helped K Pop, K-dramas, Korean food, and Korean fashion to become popular.

We have enjoyed K-Dramas like 'It's Okay to not be Okay,' The Goblin' and 'The Descendants C Of The Sun,' and much more. Thanks to OTT platforms, there is so much Korean content to consume. The content creators on social media are grooving to K-Pop songs by BTS, BlackPink, EXO, and Red Velvet, among others, while other beauty bloggers are mastering Korean cosmetics, style, and fashion.

With the Korean wave sweeping across numerous nations, the cultural impact of Korea has now touched the Indian fashion scene. Korean fashion may be seen in the costumes worn by musicians collaborating with big fashion brands to promote their work. There are now various outlets that just sell South Korean fashion names and clothing. Korianaa, for example, specialises in the K-fashion. Many Indian corporations have recognised the excitement and interest of Indian youngsters in K-Culture.

This wave of Korean culture, from its cinema to fashion and food, has made people across the world and especially India to understand and appreciate the Korean culture more. These are the things that transcend boundaries and bring the people from different nations closer.