Noida: A tea seller by profession, Sonu Kumar Jha has placed the highest ever bid of Rs 3.25 lakh for a kiosk in the sector 18 Market which is considered to be the biggest ever in Noida. The astonishing fact is that Sonu has placed the highest bid which is about 1,203 per cent higher than the reserve price and this auction bid has created huge sensations among the commoners and fellow businessmen who all are trying to find out the reason behind this decision.
This auction for the kiosks located in the Sector-18 market of the city was held on 10th of January, 2023 and it was initiated by the Noida Authority. Sonu Jha was one of the participants among 20 contenders who all took part in the bidding process for kiosk no. K-3. This kiosk is basically located opposite to the McDonald’s outlet in Sector-18 market, near Tikona Park. The Authority has confirmed that to be entitled to receive this kiosk on rent Sonu will have to deposit the total amount of 14 months rent in advance, which will be around Rs 45 lakhs
Sonu Jha's father Digambar Jha, a present resident of Atta Village in Noida, started his own business of selling tea and other tobacco products in front of the famous McDonald's outlet in Noida sector 18 around 26 years ago. According to him the Noida authority bothers them a lot since they started the business and the authority has also taken away the small stall where he started his business. He has faced lots of hardships throughout to continue with his business and that has moved his son Sonu who decided to go for the highest bid of Rs 3.25 lakh as monthly rent.
He has confirmed that his son Sonu will enter into a 10 year agreement with the authority to complete the whole process successfully and at the same time he is confident enough that his son will be able to recover the rent amount and also make a profit in the business. Sonu who has become famous all over the city. said that people found it difficult to believe that he had managed to place such a high bid. His further explained that he was only thinking about business during the bidding process. Digambar expressed his happiness after winning the auction bid .He further added that Sonu was have enough to place the highest bid. Now the family has planned for selling food and drink items here along with tea and other products.