New policy aims to take care of liquor syndicates in Delhi

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New policy aims to take care of liquor syndicates in Delhi

Under the new policy, the process for registration of brands has been rewritten

New policy aims to take care of liquor syndicates in Delhi

New Delhi: The Delhi government is working on a new excise policy which is expected to bring sweeping changes in the way sales of liquor has been managed in the city. There are plans to do away with the liquor syndicates which are notorious for corruption and working solely for their own gains. Most of the states are presently facing a huge loss in revenue due to massive evasion of excise duties.

As a matter of fact, the liquor syndicates are involved in pushing their cheap brands to the customers at the liquor outlets. Now, to address all these gaps, a committee was formed under the leadership of Deputy Chief Minister Manish Sisodia with ministers Kailash Gahlot and Satyendar Jain.

Under the new policy, the process for registration of brands has been rewritten and it is expected to take care of the rampant corruption done by the liquor syndicates. Here are the details:

Whiskey

The committee has redefined the process for registration of brands. Brands selling the liquor at less than Rs 601 per bottle would be registered in Delhi only if a minimum of 1,00,000 cases have been sold in minimum of five states excluding Delhi which have IMFL industry (Indian Made Foreign Liquor) higher than Delhi and a minimum of 10 lakh cases volume including CSD (Canteen Stores Department) in the previous year all over India, excluding Delhi. For brands with retail price of more than R. 601 per bottle, no sales figures will be required for registration of the brand.

Rum/Vodka

Similarly, brands selling the liquor at less than Rs 501 per bottle would be registered in Delhi only if the brand and its variants have sold a minimum of 10,000 (Ten Thousand) cases each in minimum of five states excluding Delhi which have IMFL industry (Indian Made Foreign Liquor) higher than Delhi and a minimum of 1 lakh cases volume including CSD (Canteen Stores Department) in the previous year all over India, excluding Delhi.
For brands with retail price of more than Rs. 501 per bottle, no sales figures will be required for registration of the brand.

Strong Beer

For Beer brands above 5 percent alcoholic strength and MRP up to Rs 150 per bottle, would be registered in Delhi only if the brand and its variants have sold a minimum of 10,00,000 (Ten Lakh) cases including CSD but excluding Delhi, all over India, with registration in at least 5 states.

Lager Beer

For Beer brands up to 5 percent alcoholic strength and MRP up to Rs 150 per bottle, would be registered in Delhi only if the brand and its variants have sold a minimum of 5,00,000 (Five Lakh) cases including CSD but excluding Delhi, all over India, with registration in at least five states.

For all Beer brands with retail price of more than Rs 150 per bottle, no sales figures will be required for registration of the brand.

Brandy and Gin

For these two products, no sale figure shall be required for registration of brands in Delhi.