Fighting for their rights, striving to succeed and bringing in fresh perspective, women are leading the way for a change in the society. Everyday, we hear stories of women achieving a new milestone in male-dominated fields. These stories also inspire us to be like them, to overcome all odds and fulfil our dreams. The women are breaking the barriers and starting their own venture, bringing a new wave of entrepreneurship on a small level.
While the success stories of these entrepreneurs are often chronicled, their hardships and struggles are rarely touched upon.
These are two female entrepreneurs from Dwarka who’ve defied norms, taken risks, and followed their dreams.
Meet Jyoti Sharma, 26, a resident of Dwarka Sector 12, did her graduation from Lady Shri Ram College for Women in Political Science. She is the founder of MyCara, an eco-friendly cotton sanitary napkins company.
The name of the company means 'My beloved' or 'my darling' and the aim is to make every woman feel the same love, affection, care and comfort, especially when on periods. Their pads are eco-friendly & 100 % pure organic cotton-based.
On being asked about how it all started, she says, “My Co-founder, Vaibhav Tripathi lost his mother to Cervical cancer. That was one of the main reasons both of us decided to start this business. We wanted to focus on the factor of ‘menstruation hygiene’ which can cause cervical cancer in the long run.”
She added, “It took 2 years to make the masses aware. There were a lot of brainstorming sessions, studies and research behind the idea while all of this was happening. I was also doing my research on eco-feminism from Delhi university which gave me a clear picture to work on this issue too. That’s how the idea of making eco-friendly sanitary napkins came in, which will not give any rashes and allergies. The product was launched in October 2021 and it’s listed on Meesho, Flipkart and our website mycara.in.
She told us that the sanitary napkin has been registered and the logo is trademarked. Organic cotton is GOTS certified and CE certified. She told us that the price of sanitary pads is 258/- for a pack of 12 but right now, they are selling them at a discounted price of rupees 199. They provide the pads in three different sizes (S, M, L) and they sell combo packs too.
When asked about how this is different from other sanitary pads, she says, “It is totally organic because we’re using 100% cotton on the top surface. Other pads use more plastic which causes many problems during menstruation .”
While talking about her business has progressed, she says, “As we are a new firm and it’s been only four months, we are getting considerably good response and reviews from our customers. I personally contact my customers to know their views about my product. I'm happy about the fact that people are liking our product.”
At last, she added a message for women entrepreneurs out there, “I will just say, trust yourself, trust your destiny and follow your passion.”
The other woman entrepreneur is Pooja Vohra, 37, mother of 2 kids and a resident in Sector-3, Dwarka. She was an HR in a private company and after 10 years, she started the business of wholesaling and reselling kids wear from home.
Pooja Vohra deals in an exclusive range of kids collections at very affordable prices. She sells Kids casual wear, daily wear, t-shirts, trousers, night suits, leggings, full sets for summers as well as winters.
When being asked about her journey she says, “I started this start-up with 15-20k in my hand, with the help of my husband. We named it 'Lakshya kidswear'. For me, 'Dwarka moms' founder Kajal was a big help because she gave me the platform and customers to sell my products.”
She further says, "It’s been one and a half years. I'm doing this reselling and wholesaling in kidswear from home. I’m happy with this business as almost after ten years, I finally started my own venture. My family has supported my immensely through this journey and I feel good about thier business and myself.”
For the new and upcoming women entrepreneurs, she says, “If you want to achieve your goals, go for it. It is going to be long way but you just need to believe in yourself.”
Women like Pooja and Jyoti are setting examples of women empowerment and are inspiring many women to start their own entrepreneurial journey.