Noida: There is no industry where women are not leaving their mark. When it comes to enterprises and businesses, women are on their way to leading from the front at both, small and big levels. In this new edition of women entrepreneurs of Noida, we are presenting to you the ladies who have earned the recognition in Noida extension for their creativity and unique taste.
Somika Shrivastava, a resident of Royal Nest society, Noida Extension, deals in artificial jewelry business and is doing well in her life and self created career. Sumika is a retailer and all kinds of jewelery is available with her- necklaces, earrings, bracelets, rings and so on. The collection is available online too. Under the brand name DIVADOLLZ, she sells oxidized, polki, Kundan, American diamond jewelery at very competitive prices.
However, her journey was not devoid of challenges. She experimented, made mistakes and learned from them. She says, "On the auspicious occasion of Navratri, I started selling products for pooja such as lamps, idols of gods and scriptures with a hope to earn a little and help women who don't want to go out shopping. However, after the festival, the remaining stock was a headache for me. That day, I understood that dealing with stock for festivals is very risky and creates deadline pressure. So I thought it is better to concentrate on one business".
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Prerna Vashisht Grover, a mother of two, resident of Ajnara Daffodils, Sector 137, runs her small bakery business from home. On being asked about how she works from home, she says, "I have my own space in my home for my work. I have a dedicated corner that I use for making bases of my cakes and designing them. My husband and sons give ample amounts of love and support and that boosts my energy. "
We asked her what all is on her menu that so many people love. She tells us, "I make three layer cakes, two dimension cakes, muffins, rum balls, chocolate balls, doughnuts, homemade chocolates, pizza, pasta and baked vegetables among others. Only for a few customers and on special requests, I prepare cinnamon rolls, banana bread, multigrain bread." Her cakes carry impressive visual appeal. People also contact her for making cupcakes or homemade chocolates as gift hampers. She makes customized chocolates too. In just 5 years, she has earned such a big name for herself that today she gets orders from all over Noida.
Our next entrepreneur is Radhika Khurrana, a resident of Oxford Square, a fashion expert and a well-known makeup artist. She has a 21 years old daughter who is a jewelry designer. Being a makeup artist, she runs a beauty parlour which is now not operational as she decided to shut it down during Covid. While talking about why she decided to shut down her salon, she says, "I know how sensitive the human skin is and no amount of sanitiser can protect us from that. No matter how many times I disinfect my products, somewhere the virus will surely survive. Each life is equally important to me. I can't risk anyone's life. For this reason, I shut down my parlour and now I am following my family's 40 years old legacy business of garment and textile."
She has a shop in Laxmi Nagar and is an expert in making a stretchable blouse, bridal blouse, sleeveless blouse or any kind of blouse. Her clients come up with the photographs of their favourite designs and she prepares same dresses for them. She has even participated in several fashion shows and has designed dresses for models. She plans on restarting her make up tutorials once Covid goes away.
