Be it the daal baati choorma, or the bandini work, the richness and love for Rajasthani culture goes beyond the state. Today, in our mompreneur series, we will meet two mompreneurs of Noida who are spreading the love of Rajasthani handlooms.
Prachi Gupta, a resident of Hyde Park, sector 75, is a mompreneur who deals in the Rajasthani home furnishings and clothes such as kurtis and dupattas. She also creates Jaipuri Dohar and cushion covers.
According to Prachi, cotton is highly absorbent and highly breathable. Its softness makes it a good option for formal and business wear, and its notable draping abilities make it an ideal fabric for dresses. She thus started her business 'Chokhi Haat Jaipur' with cotton as the main fabric. Today, her business has gained widespread appreciation. People from all parts of Noida, love to visit her for her collection.
Talking about how she started, she says, “I think the pandemic threw all of us into a fix where we wanted to create more meaning in life. I always wanted to start something of my own but going out much was not possible because of the children. I realized the demand for Rajasthani cotton and decided to make it my medium."
Prachi buys her stock from Jaipur, Rajasthan wholesale. There is a wide variety kept at home. Talking about her success, she feels that her quality and verbal publicity have gone a long way.
In her words, “I was very worried at the time of bringing so much collection for the Diwali, but it was a big surprise that the collection was sold, and people loved the collection. This gave me the confidence to keep running my business."
Prachi also dedicates her success to her husband who she calls her biggest supporter. But she firmly believes that one should be completely independent. "I never expected any financial help from my husband. Everything I am doing and hopes to continue, even the investment was done from my side. Financial independence is important for all women."
Running a business from home says Prachi is not at all a cakewalk. Taking a dual role, she often faces challenges but the key, she mentions, is to keep going.
"There are challenges in this work. Many times the customers are at the doorstep and at the same time, my child needs me. So one has to manage everything." In the near future, Prachi wants to expand her business to social media so more people can know her.
In a message to other women entrepreneurs, she says, "I think ethics are important no matter what trade you are in. Treating your customers with respect, not compromising with quality and having a fair price is something all businesses should keep in mind."
Abha Mathur (48), resident of Stellar Jivan in Grenowest is the owner of Twilight gallery. This mompreneur is from Bihar but is in love with Rajasthan. She deals in Rajasthani Cotton Bedsheet Cotton Kurti, Skirts, Palazzos, Dohar, Razai, bags, storage bags, and Rajasthani jewellery.
Abha says, "I belong to Bihar but after the wedding, we shifted to Delhi and last year in June, we shifted to Noida. Talking about how she started her business of Rajasthani handloom, she says “Jaipuri cotton is my favourite fabric. We keep going to Rajasthan almost every 6 months and my husband loved it too. That is how it clicked that I can share my love for this fabric."
After spending some time studying the market possibilities in her area, Abha realised that people love Rajasthani handlooms and look for bedsheets made from them. Thus, she sells all sizes of bedsheets from single to jumbo king-size bed sheets and cushions.
Talking about her journey, she says, "When we were at the settling phase of the business, we needed the stock. I asked for the online catalogue, and everything was visible, but I was not satisfied. So I decided to go to Jaipur and meet wholesalers. I checked the stuff. You have to believe in your work if you want others to like it."
Abha says her son who would soon appear for his senior secondary examination is the constant pillar of support in her life. She says that children these days want their mothers to fulfil their dreams too. In a message to other entrepreneurs, she says, "Keep your loved ones in your stride, and keep going on, nothing can stop you."