With the monsoon at its peak, it is time to welcome Teej and Rakhi. Preparation and celebrations for the festive season have already kickstarted in Delhi. Teej is an important highlight for women to embrace themselves and rejoice. Beginning the festivities in Dwarka, a Teej and rakhi exhibition was organised on July 29, 2022, at the Radisson Blu Hotel, sector-13 by NGO Dwarka Moms.
The event started at noon and went on till 10 pm. Several women from all over Delhi NCR were seen enjoying themselves at the exhibition. Photo booths were made most of. Moreover, many pampered themselves at the nail art booth and mehndi booths.
Nearly 60 women entrepreneurs showcased their products and 200 participants performed on stage. The engage the participants, more than 60 booths were arranged at the event including photo booths, cookie and cakes booth, Nail art booth, Mehndi booth, designer jewellery booth, and much more. Lovely stalls of handmade jewellery, bakery items, handmade photo frames and rakhi were also arranged.
Kajal Chanan, the founder of Dwarka moms group, who organised this event, says, "Teejan Rakhi is a very pure and auspicious occasion for all Indians. We celebrate it with utmost passion and faith. This event is an important occasion for women to connect. A lot of planning and hard work by many people go behind this. "
CitySpidey took a tour of this exhibition and talked to several entrepreneurs to know their experiences.
Nanki and Deepak Tondon, two siblings who set up a handmade handbag stall at the event, enjoy participating in such events because it allows them to promote their startup. Nanki says, "This is my first time at such an event. I love handmade items and that is why I started this business. I’m a fashion designer by profession. We just started a month ago, and would work hard to get recognition in the business world.”
Deepak Tondon says, “Such exhibitions and celebrations help businesses know about customers' current preferences. Small business like us needs these events to be motivated and to make a connection with customers. Our experience is not very great till now because people found our bags quite expensive as they are handmade. We got many suggestions from the visitors which we would incorporate."
Priyanka Karr from Kash collection, set up a stall of ethnic clothing such as saree, and suit material. She has a boutique in sector 23, Vardhman Mall. The collection of this stall was very beautiful and ethnic in a variety of colours and designs.
Priyanka says, “It’s been 3 and half years since I’m running this business. I enjoy and love this event and I’m connected with the Dwarka moms group for many years. An event like this helps women entrepreneurs to showcase their skills and products and also to enjoy themselves fully sometimes. After every event, I observe my customers increase which is always helpful.”
There was one stall named Assorted Arts which makes handmade paper art gifts owned by Charu Arora. Charu is a mother and business women who make amazing artwork by using colourful papers. Her shop was very attractive, unique, and beautiful and many people bought handmade paper diyas, plates, and photo frames.
Charu says, “I used to love drawing and creating art during my school time but with time it was left behind somewhere. During the pandemic, I used to teach my kids how to make things with paper, and later I thought to make it my profession.”
Where some stall owners were happy with the customers and exhibition. Some people are feeling low because their stall didn’t do well as compared to others.
Ipsita Aggrawal who set up a stall of Rakhi and rakhi gifts was not very happy with the response she got. She says, “This exhibition is not for rakhi because people are not at all interested in rakhi until now I guess. People seem more interested in clothes."
Srishti Soni who set up a stall of colourful and unique bathing soaps with her partner says, "I'm enjoying the event but the people are more focused on clothing, jewellery, nail arts, accessories, and mehndi because it's Teej. I met some amazing people who are interested in my business and bought some products but yes my expectations were a little high."