'Cleanliness is service' is a campaign launched by Prime Minister, Narendra Modi, in 2017 to create an environment of cleanliness. The campaign is carried out every year during Gandhi Jayanti for spreading the message of cleanliness.
Now Noida Industrial Development Authority is planning to implement this campaign in Noida to make the city plastic free. Ritu Maheshwari, Chief Executive Officer of Noida authority, will flag off the drive on 11 September from Sector 43 to celebrate 'cleanliness is service' month.
Noida Authority is doing its every bit to improve its ratings in the cleanliness index after it scored a low rank of 150 in Swachh Survekshan 2019 as compared to Ghaziabad securing 13th rank.
The authority also launched Safaigiri three weeks ago with an aim to make the city clean
“During 'Cleanliness is service' campaign, sanitation staff, officers from public health, Noida authority and residents of respective sectors will contribute in cleaning the city,” an official informed. He said that they will pick up poly bags, wrappers and plastic materials dumped in any part of city. All the plastic materials will be collected and stored at an identified location for dispatching them for disposal.
Officials said that an awareness campaign will run simultaneously to sensitise residents to extend support in making the city free from plastic. In addition to sweeping the roads and picking up the garbage from the sectors, sanitation staff has been assigned to pick up plastic from residential areas where they work. They will work from 12:00 noon to 2:00 p.m every day during the month. Plastic waste will also be collected from homes in the city.