Black Friday Sale is here, make most of the day
Black Friday Sale is here, make most of the day
Seemi Rehman
Black Friday Sale is here, make most of the day
Photo: Akash Mishra

Black Friday Sale is here, make most of the day

For the past few days, we have been hearing a lot about Black Friday Sale. To make most of the occasion, sundry brands have put out notices of attractive offers at their stores in the malls.

Not to be left behind, even e-commerce websites too come up with a range of offers to make hey when the sun shines.

Let's first dig deep into history of the concept of the Black Friday.

What Black Friday Sale is all about?

Black Friday is the name given for shopping a day after Thanksgiving Day in the United States. Thanksgiving Day is celebrated on the fourth Thursday of November, while the next day, which is Friday, is celebrated as Black Friday.

This year, while the Thanksgiving Day was celebrated on 28 November, Black Friday was celebrated on 29 November.

Since 1952, Black Friday is regarded as the beginning of America's Christmas shopping season. It is the USA's biggest shopping event of the year. The day sees people thronging markets and malls for shopping. It is one of the best times of the year to find attractive deals on TVs, laptops, headphones, speakers, smartphones or other technology.

Many shops cut the price range of the products to earn more profit and kick off the festive season.

Why Black?

Many events have been described as Black Friday. However, the most significant event in American History was the panic of 1869 when two Wall Street financiers, Jim Fisk and Jay Gould, together bought a significant amount of US gold in the hope of the overall price soaring to sell it for huge profits.

On Friday, September 24 1869, in what came to be referred to as 'Black Friday' , the US gold market crashed and Fisk and Gould's misadventure left Wall Street barons bankrupt.

Philadelphia police first coined the phrase in 1950 to describe the heavy and disruptive pedestrian and vehicular traffic which occured after the Thanksgiving Day. Hence, the name Black Friday

The sale would go on till Monday, December 2, 2019 which is Cyber Monday. However, as the name suggests Cyber Monday is purely online.

Black Friday today is no longer a US affair. It has come to be celebrated in other countries too including India. Many e-commerce websites in India such as Amazon, Flipkart et al offer huge discounts on various products, especially electronic gadgets. Several shopkeepers too have joined the race.

The moment the clock struck 12 on 29th, mobile phones were bombarded with notifications from several e-commerce websites about the Black Friday Sale.

So what if Black Friday has gone. Cyber Monday is still there. So, what are you waiting for? Hurry up! Hit your favourite brand to buy a product of your choice before it is sold out or the discounts on offer cease.