In a society that is primarily patriarchal, it is not certainly easy for women to break the barriers and do something of their own. Being an entrepreneur is a big challenge in itself. However, these women have not only taken up the challenge but have excelled in it.
Meet Radhika Shrivastava, a resident of Noida who runs a store by the name of ‘Kitchen hub and gallery’ in her flat in Mahagun Modern Society, Sector 78. She offers a large variety of wooden items and glassware, pots and potteries, stone wooden, resin and polyresin planters. She also customises the planters as per the need of the customers. For her, customers are a priority.
Radhika started this venture during lockdown. As her husband works in travel industry which was shut during Covid, she started this venture to support him.
She has customers not just in NCR, but from across India. Her best-selling items are studio pottery, glassware kitchen items, resin customised planters, wooden kitchen and decor items & resin miniature sculptures.
While talking about her business, she says, “My wooden articles are from Muradabad U.P. We purchase from the wholesale vendors and some from direct manufacturers and sell them in retail.”
Meet another mompreneur, Shreya Sharma, a resident of Mahagun Maestro, Sector 50, Noida who deals in branded apparel at wholesale price. She sells all kinds of ladies ethnic wear - salwar kurta dupatta, kurtas, ladies imported stuff, small kids garments including kurta pajama, dhoti kurta & so on. While talking about her journey, she says, "We moved to Noida 8 years ago from Kanpur, I was pregnant at the time but I wanted to do something. I decided to start this business and it's been going well since." she operates her business from her residential flat in Sector 50 Noida.
She further says, “Initially, to kickstart the business, I took some loan from my husband and happily returned it within a short period of time.”
While talking about her struggles, Shreya tells us that when she started this business, her daughter was an infant. She had to carry her everywhere she went to conduct her business. She says that she believes in investing good and giving good quality products to the customers. Their satisfaction is the main priority.
Meet Soni Khanna, a teacher by profession and a resident of Ajnara Homes Society in Noida Extension. When she was on maternity leave, she decided to start a business of her own. She deals in items like toys, Chinese handy gifts, bedsheets, and others at affordable prices.
Soni says, “I am a teacher and when I started this business, I started with selling items on the online platform only. Then my family shifted to Noida, and I started conducting my business from home. Since that day, I have had no rest. The birth of my elder daughter, Hazel has been lucky for me.”
While talking about her future plans, she says, "My husband also supports me a lot and soon we will be opening a shop exclusive for kids' toys and household items. We will sell fancy stationery items, electric scooters, tricycles, gifts, soft toys, a study table, panda car just to name a few."
Women entrepreneurs like these are setting examples of women empowerment in the community and are inspiring many women to start their entrepreneurial journey.