Deepika Padukone launches skincare brand 82°E, all you need to know

From Manish Malhotras Myglamm to Katrina's Kay beauty, star brands are trending these days. Another actor Deepika Padukone has launched her new brand 82ºE recently. The brand is gaining a lot of attention and is being praised for its simplicity and transparency in terms of ingredient displays.

Under her recently launched self-care brand 82°E, Bollywood actress Deepika Padukone has introduced Ashwagandha Bounce, a revitalising moisturiser, and Patchouli Glow, a sunscreen drop. Deepika has co-founded 82°E with Jigar K Shah last week.

The first advertising video for Deepika Padukone's self-care company 82°E called 'Feels like home' brings the 82°E philosophy to life. The brand's first ad brings in the concept of empowerment with self-care/skincare.

According to the company's official Instagram post, the Ashwagandha Bounce, a moisturising product with sodium hyaluronate and ashwagandha, is available for Rs 2,700. Patchouli Glow, on the other hand, retails for Rs 1,800 and consists of nourishing sunscreen drops enriched with patchouli and ceramides.

Deepika Padukone, Co-Founder of 82°E while talking about her skincare brand says, "My skincare routine has been an integral part of my self-care ritual. I've always identified with products that enable me to keep my ritual simple yet effective. This philosophy of simple, effective skincare informed our inaugural category and our first two products. With Ashwagandha Bounce, a rich yet lightweight moisturiser and Patchouli Glow Sunscreen with SPF 40, I've been able to bring to life my vision of simplifying skincare and share a part of my very own ritual to achieve healthy, glowing skin."

She continues, "We spent the last two years developing premium, high-performing skincare products that combine time-tested Indian ingredients with powerful scientific compounds. These products are simple to use, efficacious and suitable for all skin types including sensitive skin. We hope to make the practice of skincare a truly delightful ritual for all."