'Food for thought: How these Noida women entrepreneurs triumphed in life?

They say the way to the heart goes through the stomach. Food is something that never goes out of fashion. You can make anyone your patron by the taste of sumptuous food. With this in mind, home-based women entrepreneurs from Noida are spinning the magic of their hands and winning hearts with their food.

Neeta Kumar, a mompreneur from Ajnara Homes, Noida Extension decided to make her passion her profession. She is not only an expert in making vegetarian and non-vegetarian food but also excels in cakes and dry snacks like kachori, samosa, thekua and more.

Every day, she prepares a special menu for the whole day. From planning the menu to till chopping, cooking and packing, all work is done by her.

Neeta used to work in marketing. After struggling for a few years, she realized that attending meetings with two small children was getting difficult for her.  After moving to Noida, she decided to try her hands at a home run cooking business. Her first cooked snacks Namak pare, cutlet and Mathdee laid the foundation of her business, "Neeta's recipes'.

Neeta started her entrepreneurial journey in 2019. Her customer base includes people from many societies of Noida and among many age groups.

Her specialty is thekua, a signature dish from Bihar. "My thekua is amazing and people from Delhi especially come and take in bulk from me. Their friends and family also contact me at time of chathh pooja time for thekua."

In her initial days, many people around her told her that her business will not work. After some initial struggle, her business has now taken off. "I am happy I continued. My papa has blessed me and told me that I've made him proud."

Meet Sweta Singh, mompreneur from Antriksh Golf view, sector 78 who serves pure vegetarian delicacies from her house, and serves tempting dishes in the whole Noida and Delhi. Her home-cooked food has been serving people for the last six years under the name 'home food junction'.

On her journey, she says, "I always had a big interest in cooking and one fine day I decided to give it a professional turn. So I made a group and shared a list of dishes I could serve. This thought was widely welcomed. I got maximum orders for the light and simple home-cooked food such as moong dal khichdi, daliya, dal, lauki, turai everything."

Now, her customer base includes the young and elderly, or anyone looking for the goodness of home-cooked food. Her orders are delivered at housing societies such as Mahagun Marbella, Capetown, Antriksh Golf view one, Antriksh Golf views two and Ajnara Heritage among others. She sells her food with the help of the Home foodie app, where all entrepreneurs like her are registered.

Her Khichdi or assortment of pulses is very popular among her customers. “Khicadhi ke chaar yaar, dahi, papad, ghee, achaar. Keeping this in mind, we serve khichdi with all four variants and my khichdi is authentic with boiled moong lentils and rice soaked in water and tempered in ghee, hing, jira wala tadka."

During the second wave of Covid, she created a combo for everyone who was in isolation like dal, sabji, rice and roti with an effort to serve nutritious meals. She prepares fresh food for all her customers in the given time of one hour. Her services include monthly tiffin, office bulk tiffin, and dishes like gobhi parantha, mooli parantha, burgers, bread rolls with chutney, aloo sabji poori with pickle, pav Bhai paneer parantha, Punjabi kadhi and more.