Noida: With the reputation of being a planned city, Noida is home to several IT Parks, shopping malls, universities and high-rise residential complexes. Alongside the big buildings, the walls of the city are all set to steal the limelight as they are beautifully painted with murals.
Noida Authority, in collaboration with the HCL Foundation, is working on the beautification of Noida. They have pledged together to create 'Clean Noida- Green Noida and Beautiful Noida.'
#SwachhSurvekshan2022 wall paintings being done all around city centre , Logix mall, degree college , golf course , sec -37 by @noida_authority in collaboration with @HCL_Foundation pic.twitter.com/NxME2KklqF— CEO, NOIDA Authority #IndiaFightsCorona (@CeoNoida) March 27, 2022
Under the initiative, Noida walls are painted with motif-based arts. The murals range from religious paintings of Hindu deities to folk art, tribal art, modern art, animals and nature. These painted walls stand in contrast to the industrial highrises, giving a colourful relief from the neutrals.
Also read | Noida under the grip of heatwaves
Before the paintings were done, the walls were cleaned. The volunteers of the HCL foundation removed the old and torn posters off the walls. No one is now allowed to put up posters on the walls of the city, failing which, a fine will be imposed.
Alok Varma, Project Director, HCL Foundation, says, “Two years back, we started the Clean Noida initiative. At that time, we worked for solid waste management and also to increase the greenery in the city. The key idea was to educate the people so that no one litters the walls. There should be no aggregation of waste around roads. The key objective behind Clean Noida is to make the process of waste collection & handling easier, efficient, hygienic, and environment-friendly."
Alok Varma further informs CitySpidey of how they planned the beautification with Noida Authority. He said that they started this mission steadily. He says, "After a survey of the city, we spotted several public places in dire need of beautification. We started painting small walls with motif-based arts. The main motive was to make something people can enjoy."
For these artworks, the renowned artists were contacted and the designs were selected after a long process. For every artwork, the Noida Authority, the RWA's team, HCLF team decided and finalised the design.