Ghujiyas and Namkeen- Women entrepreneurs gear up for Holi

Holi 2022 is set to be a massive celebration. Noida societies have geared up to have large scale celebrations. It is a busy time for home-based food entrepreneurs in Noida who are preparing for large orders. This includes special Holi delicacies including ghujiyas, shakarpare, and namkeen.

Pavita Dwivedi, a food entrepreneur from Supertech Capetown, Sector 74 is making Ghujhiya, Namak Para, Mathri, Methi Mathri, Moong Papad, Sabudana Papad, Urad Papad and many more items. She is taking orders for bulk preparations. Pavita says, “On this festival of colours, I am giving 100% authentic taste in my preparations with a guarantee of purity and freshness. I am loving the response of people across Noida.”

Shweta Singh, Mompreneur from Antriksh Golf view, sector 78 has prepared a big amount of Ghujiya, Namak Para, Dal Moth and Gulab Jamun she is very happy because all her stock has already sold out.

Shweta Singh says, “I had made sure to prepare enough sweets and snacks to last till Holi. But my good customers reached me and all the 45 kg stock of sweets finished in minutes. I have had a dedicated customer base for the last 5 five and this time, things are looking up because of the improved Covid situation."

Surbhi Gupta, a female entrepreneur from Aditya celebrity homes, is making dry ghujiya for weight watchers and sugar syrup filled ghujiyas for those with sweet teeth. She is also preparing Methi Mathri, Namak Pare, Methi Mathri, Achari Mathri, Khatti Meethi Kachori, Dal Kachori, Matar Kachori, Matar Samosa, Shakkarpare and Gurpare.

Surbhi says, “I am happy to receive so many orders this Holi. People are avoiding buying sweets from the market and ordering from us."

Aarti Shrivastava, a home-based baker from Nirala Aspire is preparing ghujiyas and laddoo tomorrow to deliver to nearby societies. She says, “I am preparing everything two days before Holi so that our friends and family can enjoy it. My kids are extremely fond of my Ghujiya. One can prepare Ghujiya throughout the year but somehow flavour gets enhanced at Holi.

Renu Gulati, the owner of Gulati caterers could be seen in high spirits while preparing for large Holi orders. “We are receiving bulk orders even for corporate events. Today we are delivering our special order to our very reliable customer in one media house in Flim city. Today, we have prepared special Laddoos, Bedmi Poori, Aloo sabzis, Ghujiyas and special Dahi Bhalla.”

Kavita Gupta, a baker, who runs creative cookery classes, in 6th Avenue, Gaur city, is preparing Balushahi, Dahi Bhalle, Mathri among others for Holi. Her ghujiyas and coloured khaja, a signature Odhiya dish are very popular this season. Kavita says, “I use 100% edible colours in the preparation of these sweets, like Khaja and Ghujiya, these colours are edible and non-toxic, one can relish them without any tension. Plus, I am giving online tutorials on the preparation of Holi snacks every day on my Fb page."

Namrata Singhal, a female entrepreneur from Mahagun Modern runs a business of Janani milk and milk products and sells sweets made from pure milk. Namrata says that her USP is that her ghujiyas and Gulab Jamun.

"We have farms in Tilpata, and I am providing 100% pure Maava to the residents of Noida, hence guilt-free sweets preparations for everyone. On the eve of Holi, all the families who are conscious of fake Maava rely on us for the best quality of the unadulterated Maava (Khoya) and paneer etc.”